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AMCAR, Inc. History

BACKGROUND

In the early 1950's, in the Republic of Cuba, Don Orlando Rodríguez-Tirador had established and operated a business, dedicated to carrying vans, using his fleet of heavy vehicles.

In 1955, as if presaging the misfortune that befell on his homeland in 1959, Don Orlando moved to Puerto Rico where he established and founded "AYOR". This...

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Amalie Oil Commercial

In 1982 AMCAR, Inc. hired Iris Chacón for a television commercial for Amalie Oil's automobile engine coolant products. This commercial became one of the most famous television commercials in Puerto Rico's history. The publicity surrounding the commercial landed Iris Chacón in a front page article in the Wall Street Journal in June 1983 entitled A Onetime Choirgirl Rules as Sex Goddess On Puerto Rican TV.


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